{"id":3209,"date":"2023-04-18T14:07:17","date_gmt":"2023-04-18T17:07:17","guid":{"rendered":"https:\/\/25.scielo.org\/seminars\/media-workshop-how-to-talk-to-journalists\/"},"modified":"2023-05-10T14:24:07","modified_gmt":"2023-05-10T17:24:07","slug":"bori-workshop","status":"publish","type":"page","link":"https:\/\/25.scielo.org\/en\/seminars\/bori-workshop\/","title":{"rendered":"Media workshop: how to talk to journalists?"},"content":{"rendered":"\t\t
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Bori Agency \u2013 SciELO 25 Years Seminar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Learning Society<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\ud83d\udcc5\" 10 May, 2023, 10:00 \u2013 11:30 (BRT\/UTC-3)
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\n\t\t\t\t\t\tMedia workshop: how to talk to journalists?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Brazilian researchers do not receive training, in academia, in communicating with the press. For this reason, it is common for them not to know how to act when journalists ask for an interview. In this media workshop, Ag\u00eancia Bori's founding partner and executive director, Ana Paula Morales, and content manager, Nat\u00e1lia Flores, explain how communication vehicles work and give researchers tips on how to build a relationship with journalists, prepare for interviews and control the narrative in releasing their research to the press.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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In recent years, the demand for scientists as sources in the news has intensified, mainly because of the Covid-19 pandemic. Even so, few Brazilian researchers are trained to communicate with journalists and disseminate their research to the press. Therefore, many researchers do not know how to act when they receive invitations for interviews from journalists. In this workshop, the co-founder and director of Ag\u00eancia Bori, Ana Paula Morales, and the content manager, Nat\u00e1lia Flores, present the context of the Brazilian press and bring practical tips on how to communicate with journalists. Questions such as: How to find out if your study is fit for journalistic agenda? How to present your research in an attractive way? How to behave in an interview with journalists?<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10:00 \u2013 10:05<\/strong> Opening and introduction of speakers<\/span> <\/span> [VIDEO<\/a>]<\/span> [DOWNLOAD<\/a>]<\/span>
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10:05 \u2013 10:10<\/strong> Why be in the media? <\/span>[VIDEO<\/a>]<\/span><\/p>\n

10:10 \u2013 10:15<\/strong> The press and journalists <\/span>[VIDEO<\/a>]<\/span><\/p>\n

10:15 \u2013 10:30<\/strong> Is my study fit for journalistic agenda? [<\/span>VIDEO<\/a>]<\/span><\/p>\n

10:30 \u2013 11:00<\/strong> How to talk about your research? <\/span>[VIDEO<\/a>]<\/span><\/p>\n

11:00 \u2013 11:30<\/strong> Q&A <\/span>[VIDEO<\/a>]<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Ana<\/figure>

Ana Paula Morales<\/h3>

Researcher, journalist and co-founder of Ag\u00eancia Bori<\/em>. Biomedical with a master's degree in Pharmacology, both from the Universidade Federal de S\u00e3o Paulo<\/em> (Unifesp), she has a specialization in Scientific Journalism from the Laborat\u00f3rio de Estudos Avan\u00e7ados em Jornalismo<\/em> (Labjor-Unicamp), where she is an associate researcher. She conducts research in the area of \u200b\u200bpublic perception and social communication of science. She was executive editor of Ci\u00eancia & Cultura<\/em> (2017-2021), of the Sociedade Brasileira para o Progresso da Ci\u00eancia<\/em> (SBPC). She holds a PhD in Scientific and Technological Policy at DPCT-Unicamp.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Natalia<\/figure>

Nat\u00e1lia Martins Flores<\/h3>

ORCID:<\/b> 0000-0001-9687-9686<\/a><\/span>
Science journalist, current content manager at Ag\u00eancia Bori<\/em>. She is also a science communication researcher, with a doctorate in Communication from the Universidade Federal de Pernambuco<\/em> (UFPE) and a postdoctoral degree from the Universidade Federal de Santa Maria<\/em> (UFSM) and the Universidade Estadual de Campinas<\/em> (Unicamp). She has experience in curating scientific studies of journalistic interest and coordinates the content fronts of the dissemination of unpublished research and training for scientists and journalists of Bori.<\/span><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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It is expected that all participants in events promoted by SciELO follow our\u00a0Code of Conduct<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bori Agency \u2013 SciELO 25 Years Seminar Learning Society 10 May, 2023, 10:00 \u2013 11:30 (BRT\/UTC-3) Language: Portuguese Media workshop: how to talk to journalists? Brazilian researchers do not receive training, in academia, in communicating with the press. For this […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1482,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3209","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/25.scielo.org\/en\/wp-json\/wp\/v2\/pages\/3209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/25.scielo.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/25.scielo.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/25.scielo.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/25.scielo.org\/en\/wp-json\/wp\/v2\/comments?post=3209"}],"version-history":[{"count":20,"href":"https:\/\/25.scielo.org\/en\/wp-json\/wp\/v2\/pages\/3209\/revisions"}],"predecessor-version":[{"id":4105,"href":"https:\/\/25.scielo.org\/en\/wp-json\/wp\/v2\/pages\/3209\/revisions\/4105"}],"up":[{"embeddable":true,"href":"https:\/\/25.scielo.org\/en\/wp-json\/wp\/v2\/pages\/1482"}],"wp:attachment":[{"href":"https:\/\/25.scielo.org\/en\/wp-json\/wp\/v2\/media?parent=3209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}